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Direct Mail Programs
Direct Mail offers an economical outreach channel for adult efficiency programs. Customize one of our proven models for turnkey opt-in programs, including the original announcements, educational and kit contents, region-specific data and any desired branding. Incentives and desired outcomes can be designed to match your objectives and existing programs.
Direct Mail programs can deliver retail offers or fully subsidized opportunities. Interested individuals or households can respond via toll-free phone numbers to our Call Center, postage-paid reply cards, or online via the web. All fulfillment services are handled in-house. Complete data management services are available, and secondary mailings or ongoing communications with participating households can easily be arranged.
For low income households, mailing lists can come from a variety of sources, but are most commonly based on LIHEAP or bill assistance databases. Utilities can use this program to identify the most eager individuals and households, providing information on additional program opportunities on the spot, or targeting them with subsequent outreach efforts. This segmentation helps pinpoint the most likely, and successful participants for other available utility or community programs.
Thank you for your support in 2009 and throughout the past sixteen years. With your help, the Resource Action Programs family of community conservation programs has saved an overwhelming amount of energy and water while increasing residential resource efficiency and community awareness.
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How many sixth graders know when and how to change the furnace filter at home? (And why it’s important?) Or how much water is used each time someone flushes the toilet? Or takes a shower? And how much energy is required to heat that water to 120 degrees for a two-minute shower – both before and after the installation of a low-flow showerhead?
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